Hemophilia Patients and Caregivers Get Connected: Hemophiliavillage.com redesign enhances online presence

Visitors to hemophiliavillage.com will experience a number of enhancements including:

• a streamlined content and a friendly user interface


• a fresh look and feel that improves the existing equity of the web site


• easy assess to BeneFIX.com and Xyntha.com for product informationHemophiliavillage.com

Redesign Enhances Online Presence Wyeth*s Hemophilia Franchise website, Hemophiliavillage.com, has been re-launched as the digital destination for hemophilia patients and caregivers. The web site was re-designed to establish and maintain valuable, long-term, and personal relationships with consumers.

In 2009, the hemophilia marketing team will utilize hemophiliavillage.com as an online gateway for the Wyeth Lifelines relationship marketing program. This program is designed to enhance the relationship between Wyeth and the patients and caregivers within the hemophilia community delivering customized information about Wyeth hemophilia products and programs, relevant community news, and more.