Some videos below with Steve jobs keynote presentation, he talks about the new iPhone OS 4.0 and iAd. Apple claims that most people are not using search on the iPhone, instead using Apps to find things to do and places to go. Apple wants to deliver interaction and emotion back into advertising on Apps. Watch the videos below to see what’s happening with the iAd design from Apple. You can all decide for yourselves, but for right now it means a bit of change for content providers, designers, and developers.

I for one — have hope that creative content designers and developers could have the freedom to choose the tools that they prefer (flash design, HTML5, Xcode, Cocoa, javascript, etc) – in effort to create amazing content no matter what technology… but you’ll hear Jobs mention a bit about HTML5 in the first video… I love Apple products but not much love for this.