Posts Tagged ‘digital advertising’

Internet facts today. Including social media and online advertising

Friday, July 24th, 2009

4 facts about Social Media and Internet Marketing Today

• Twitter doubles in size every 90 days. It is estimated that there will be 50 million people by December 2009

• Facebook has 350 million users and adds 350 thousand new ones per day

• You Tube has over 75 million videos which is more than ABC, CBS, NBC and FOX Combined

• People aged 18-34 spend 40% of their free time in social media

Relying less on print ( numbers and report comes from webpronews )

The majority (92%) of advertisers are using Internet advertising in their media campaigns followed by print advertising at 88 percent, according to a new LinkedIn Research Network/Harris Poll.

At the same time, less than half are using radio advertising (46%), television advertising (46%) and mobile advertising (39%).

Among those advertisers who are using each of these types of media, there is a difference in the level of usage since last year. Three-quarters of those who use Internet advertising (74%) say they are incorporating it more often while 69 percent of those who use mobile advertising are using it more often compared to a year ago. Unsurprisingly, the largest drop is with print advertising as half (49%) of those who use it are using it less often compared to a year ago while 41 percent are using it the same amount.

Of those who use Internet advertising just 14 percent say they use it in a standalone campaign, while 54 percent say the use it in an integrated campaign with other media and 33 percent use Internet advertising in both types of campaigns equally.

Four out of five advertisers who use Internet advertising use it as a branding device (79%) and two- thirds use it to drive information gathering for an offline transaction (65%). Slightly less than three in five advertisers (58%) use Internet advertising to drive online transactions while 57 percent say the use it to promote community around their brand.

source: webpronews

With all this online advertising – we need to be creative

As advertisers, we desperately need to find creative ways to represent our brand online. We should, for the most part, rely on no-interruption based advertising and viral marketing, but when we need to place online ads – we should keep a look out at the below stats:

80% of internet users say they find ads that expand on the page and cover the content very frustrating while 79 percent say ads where they can’t find the close or skip button are frustrating. Three-quarters of consumers (76%) find Internet ads that automatically pop up very frustrating while two-thirds (66%) say ads that open if they are “moused over” are very frustrating. Three in five consumers find both animated ads that automatically start playing and ads that play music and/or have loud soundtracks to be very frustrating (60% for both).  For us to be successful, we will need to come up with more creative and engaging ways to connect with the consumers.

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Advertising has changed forever…

Tuesday, July 21st, 2009

Advertisers unspoken deal with consumers is lost

Once upon a time advertisers said “we will give you high quality content in media such as television, radio, newspapers, and magazines, in exchange for a short interruption from our sponsor.”  That deal has changed — leaving consumers with the power. Actually consumers have had the power for quite some time since things such as: TiVo and DVRs, Satellite Radio, even RSS feeds and Google reader have come about – changing the effectiveness of online advertisements. Even spam filters have changed the way email campaigns are run. Consumers are creating their own content with blogs, social networks and wikis and over the past 3 years or so, advertisers have lost more and more of the “power”.

So, why write this article now, if we have know about this change for quite some time ? Well, during the current recession, advertisers and marketers have learned that interactive marketing is more effective, and much less expensive… leaving the most effective ways of marketing absolutely free (but requiring much more creativity to make them work properly).

Most marketing budgets are increasing on the interactive side by shifting money away from traditional marketing – even in this recession – and with most businesses running very lean – they are seeing a difference. One huge factor in all of this is that big business leaders are now understanding, using and embracing what they did not 3 years ago. Digital marketing is not experimental any longer. Not only does it generate leads that are much more targeted (consumers go to the businesses and brands they are attracted to – rather than brands and businesses hammering their message into consumers, interrupting the flow of valuable content) and brand buzz, but the metrics to prove it!

Digital is now at the core of so many campaigns

People have been saying the end of mass media and traditional advertising is coming to an end for years now. We can now prove it with the 6-yr interactive marketing spend forecast released from Forrester, and in the tough times of this economy — creativity has reigned strong over big ad dollars!

adv_chart_0709

Social media, viral advertising and getting consumers to buy what you are selling is no longer about hammering them over the head with huge costly campaigns. The best things in life are free… well almost.

It still takes hard work, know-how, creativity and a driving passion for what you do. Those of us who have been doing it for the past 10 years and have grown up alongside it — are now finessing our ways – and can be ahead of some others out there. But there’s still time, and if your in advertising, learn the language, and most important of all – learn how to apply it!

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