We have all read posts like this before… How can blogging accelerate my business ? How does blogging amplify my voice, and how can I ensure that the right people are reading it ? or that people read it at all ? Is all the time I put into “blogging for business” worth it ?

So there is no secret that a well written blog relative to your business ( mine is web design and digital strategy) can significantly help out your website.

1. It creates fresh content for your website that search engines can eat up

2. It can help form a base of people that would keep coming back to your website for more

3. It is viral – if people like the content they are experiencing they are likely to share it with like-minded people

4. An established blog that is updated regularly gets spidered by Google often, and increases the chances of new search rankings considerably. ( regularly updated blogs can rank #1 in Google for relevant phrases literally within a couple hours of posting )

5. By boosting your topical content, you increase the value and relevance of your site. The more new stuff you add, the more of an authority you make your site, and this helps to improve your overall search rankings.

6. Linking – You can gain valuable inbound linking to your site with your blog

7. By blogging regularly about your industry you will help to establish yourself as an expert- an active blog can help people relate to you and trust you.

So why don’t we blog as much as we want to or not at all ?
1. It takes a lot of time to get some useful content out there… might be the biggest reason. However once you are set-up it can be mixed into your daily or weekly activities with very little effort at all.

So keep blogging — and include your keywords in your blog post titles and content… and watch your business climb to the top of search results. You are adding valuable content to the internet, sharing your ideas with like minded-people, and becomming a trusted source of information !