Web design is a mix of the aesthetics of design, knowing when and where to engage and how to visually guide your audience, coupled with the technology which helps bring it to life. It looks like this conference has a healthy mix of both sides of the equation and has a line up and workshops that can really integrate.
We can all come up with great ideas, look at preexisting work and comment of it — sometimes tearing it to shreds and sometimes praising it… but when it comes down to working together and integrating all the pieces to make a web site come alive to shine, it takes a whole lot more. Not just an understanding of how to bring all these pieces together but the know-how to get it done right and a design sense that encapsulates the experience.
Projection mapping is basically projection using texture and it’s surroundings, like a building or another structure. It is contextualized in its surroundings, and it gives the illusion that the surface is not rectangular, the image appears to interact with the reality of a space, objects, and it’s surroundings, sometimes producing some pretty nice 3D effects. We’ve been seeing a lot of this kind of stuff lately, and it’s been popular for a few years now, especially from Europe and Asia.
Watch This Space. Google.
I think we can all guess what this means, and I’m sure we can’t hardly wait to see the details.
It’s also a very nice motion design video from Google. Watch below.
