Keyword modification is a nice concept for maximizing your keywords for SEO. The key to modifying your keywords properly is to take your primary keyword and use it in its many variations. For instance, if your primary keyword is “web design”, there are a number of ways that you can utilize this phrase other than using that specific phrase as it is. You can pluralize it (web designs), turn it into a verb (web designing), or split it up with words in between (designing on the web).

Keyword modification, however, is not just simply using the modified phrases on the same page with your primary keyword and there is more to it than simply adding new pages to your static website. It is a particularly useful technique for bloggers who write about a topic every day. You likely have a list of keywords related to your topic, and you should. If your keyword list contains 100 key phrases and each of them has 10 different variations that are potentially helpful for you then you’ve just expanded your keyword list to 1,000.

That’s not to say you have to use every keyword variation you can think of, and you should maximize one keyword or keyword phrase for each HTML page. Search engine optimization is not all about using the exact phrase every time you include a keyword phrase in your content. It is usually best to write in a natural language way, and to include your keyword phrases as necessary to make the language flow well for human readers.