Heck yea—this made me laugh… it’s true. You got so many people calling themselves “digital strategists” and “social media superheroes” but how does it translate into revenue stream. Just hooking into things is not the answer—but somehow people think that it can unlock a magic door, and people will flood in. Better yet—after they flood in, they will be buying whatever you have to sell like mad… have a laugh and watch this video, and don’t fall for someone trying to sell you—this stuff takes time!

I like this article from Organic, adding to the fact that social media done right takes a huge amount of time and dollars. “…Pulling a bunch of feeds together does not create a story about the brand, or open the doors for a new kind of communication.” read about it here: http://threeminds.organic.com/2009/10/admit_it_already_there_is_no_s.html

For big brands it might be a different story, but what about smaller brands attempting to unlock some magic shortcut to sales, identity, or even pulling like-minded people together to realize business benefits. The fact is you can’t be out of the game, but doing it right is much slower than most people think.