Omniture, one of the biggest names in web analytics, is being acquired by Adobe, in a transaction valued at $1.8 billion.
Adobe customers are looking to us for solutions to deliver engaging experiences and more effectively monetize their content and applications online,” says Shantanu Narayen, president and CEO of Adobe. “This is a game changer for both Adobe and our customers. We will enable advertisers, media companies and e-tailers to realize the full value of their digital assets.” Adobe says the deal will enable advertisers, ad agencies, publishers, and e-tailers to achieve greater ROI from their digital investments while improving the end users’ experience.
The next generation of web analytics should be on the horizon… built for today’s ecommerce challenges. Adobe sees the acquisition as one that will significantly expand its addressable market and growth potential in the online advertising and e-commerce industries.
source: webpronews
Did I mention I love wordpress. Not only for it’s open source blogging and CMS platform, it’s inherent SEO-ready features, it’s thousands of very useful plugins, the ability to sync with Twitter and FaceBook and the other many, many reasons….
I recently found this article from Jon Phillips from Spyrestudios titled “24 great tips to get the most out of wordpress”
Check out DigMyLink by RankBydesign. I recently had the pleasure of speaking with the man behind this FireFox plugin.
What is it ?
It’s an internal linking tool that helps web designers, web developers and digital savvy junkies see the information behind your internal links, for search engine optimization (SEO) purposes.
DigMyLink is a brand new Internal Linking Tool / Reporting Tool that allows you to quickly overview any site to see ways to improve web site search engine rankings. DigMyLink analyzes how you link to your internal pages. It is a Firefox Plugin and installs very easily. Simply download to your computer and drag it into the Firefox window. DigMyLink reports the URL, Title, Description and Content of any link as you hover over it. Is supports any page you happen to be on. It does this by reading into the pages info without actually browsing to the actual page with little or no wait time.
Go check out his page, watch a demo video and download the plugin!
