Does the web designer of today need to be someone that can formulate great looking interactive design and super charged creative concepts ? …or does it require much more than that ?

Web designers in today’s 2.0 web landscape should also be communicators of sure-fire function and logical, simplistically elegant end user experiences.

Did someone say “strategy” …or is that the internet marketer’s job, or the digital strategist’s responsibility? Does your web design crave an inbound marketing strategy to generate leads for your clients, a content rich search engine friendly environment, viral marketing features ? A blog that has purpose? A web designer will need to know exactly where to inject these web design strategies into the work, or we risk the marketeers claiming ‘form without function’ and I can hear some people-who’s job it is to say this “it looks nice, but….where’s the value?”

“We want motion and animation” an excited client calls out!

And…what about getting it all done? Without knowing which technology or combination of technologies we should be use, to effectively and efficiently produce the web design, so that it’s on budget and on time, you need extensive knowledge. Knowledge in this case is a catalyst for creativity.

So — what does all this mean? An even newer breed of “interactive art director” and “interactive writer”. In some interactive design firms – we call this person a “hybrid”, or a person with the special talent to seamlessly integrate both the right brain thinking and left brain thinking principles of good web design and development. Some web design companies employ an acting internal “bridge” group, used to translate with knowledge of both languages (design language and development language). The ability to communicate verbally to others encompassing the full vision, and communicate with visual and functional interactive prototypes is now required for anyone that is serious about web design, interactive creative direction, and interactive copy writing.

Without the old school back-and-forth – and the days when the developer and web designer pass projects between each other while the vision is attempted to be matched — can now be eliminated. Without the elimination of this, often time consuming balancing act (too often work that is either sub-par or way over budget is the result) we are left still in the stone ages of web design. Besides there is so much creativity in web development mixed within a web designer. A true feeling of acomplishment can be attained when you can communicate with the full range of tools web design is ment to encompass, not to mention self-reliance, and the potential to create something that has never been tried before!