The Google Local Business Center is now called Google Places. This is the business listings pages found in Google’s local searches. We’ve heard a lot about local search, recognizing that 1 out of 5 searches are local search. A huge number of people narrow down their searches by the area in which they live. So for instance if I was to search for an amazing website design firm, I might use a city like this: website design New york City. This would narrow my results and bring some results from Google Places. The results also contain relevant information about a business from various places on the web, such as reviews and images, as well as other info and links the business attaches to their listing.
Some new features are:
1. Service areas – Businesses who travel can show the geographic areas that they cover. Those without a storefront can make their address private.
2. Advertising with Tags – Cost 25 dollars a month. Businesses can now use tgs to highlight their listings on Google.com and Google Maps. These are yellow markers that let you promote important aspects of your business. This doesn’t affect the rank of search results, but they give customers more information and may prove beneficial.
3. Business photo shoots – Businesses (in certain cities) can request a free photo shoot from Google to have the interior of their business photographed and added to their Place Page.
4. Customized QR Codes – Customized QR codes will take customers to your place page, and can be used on business cards and other marketing materials. Customers can scan them with their smart-phones and get location.
5. More Favorite Places – 50,000 more businesses in the U.S.
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