Espresso created a slide deck centering around the Statistics of social media through the last year, some of the stats were very impressive so we listed them below:
Their definition of social media:
Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and sound—and a fancy way to describe the zillions of conversations people are having online 24/7
3 out of 4 Americans use social technology
Forrester, The growth of social technology Adoption 2008
2/3 of the global internet population visit social networks.
Nielsen, Global Faces & Networked Places 2009
Visiting social sites is now the 4th most popular online activity—ahead of personal email
Nielsen, Global Faces & Networked Places 2009
Time spent on Social networks is growing at 3x the overall internet rate, accounting for – 10% of all internet time
Nielsen, Global Faces & Networked Places 2009
Technology is shifting the power away from the editors, publishers, establishment, the media elite. Now it’s the people who are in control.
Rupert Murdach, Global Media Entrepreneur
13 hours of video is uploaded to YouTube every minute.
412.3 years is the length of time it would take to watch every YouTube video.
100,000,000 YouTube videos viewed per day.
13 million articles available on Wikipedia.
3,600,000,000 photos archived on Flicker.com as of June 2009.
1383% is the monthly grow rate of Twitter users from January to February 2009. The avg number of Tweets per day is 3 million.
5 billion minutes spent per day on FaceBook.
If facebook were a country, it would be the 8TH most populated in the world, just ahead of Japan.
Mark Zuckerberg, 01-07-09
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For companies, resistance to social media is futile. Millions of people are creating content for the social web. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be. – BusinessWeek, february 19, 2009
UNFORTUNATELY, MOST COMPANIES ARE TREATING SOCIAL MEDIA LIKE JUST ANOTHER MARKETING CHANNEL.
STOP THINKING “CAMPAIGNS” AND START THINKING CONVERSATIONS. Social media is a duplex channel not one-way marketing
Start out by listening (some tools you can use to listen in)
Google Alerts, Tweetdeck, SocialMentions, RSS
Engage
namechk.com
And Measure
Metrics should map to goals
