SocialMediaV is a nice place to track brands social media flows :
http://www.socialmediav.com/search/membername.aspx?id=10006
Archive for July, 2009
SocialMediaV.com
Wednesday, July 8th, 2009
why is blogging good for business
Monday, July 6th, 2009We have all read posts like this before… How can blogging accelerate my business ? How does blogging amplify my voice, and how can I ensure that the right people are reading it ? or that people read it at all ? Is all the time I put into “blogging for business” worth it ?
So there is no secret that a well written blog relative to your business ( mine is web design and digital strategy) can significantly help out your website.
1. It creates fresh content for your website that search engines can eat up
2. It can help form a base of people that would keep coming back to your website for more
3. It is viral – if people like the content they are experiencing they are likely to share it with like-minded people
4. An established blog that is updated regularly gets spidered by Google often, and increases the chances of new search rankings considerably. ( regularly updated blogs can rank #1 in Google for relevant phrases literally within a couple hours of posting )
5. By boosting your topical content, you increase the value and relevance of your site. The more new stuff you add, the more of an authority you make your site, and this helps to improve your overall search rankings.
6. Linking – You can gain valuable inbound linking to your site with your blog
7. By blogging regularly about your industry you will help to establish yourself as an expert- an active blog can help people relate to you and trust you.
So why don’t we blog as much as we want to or not at all ?
1. It takes a lot of time to get some useful content out there… might be the biggest reason. However once you are set-up it can be mixed into your daily or weekly activities with very little effort at all.
So keep blogging — and include your keywords in your blog post titles and content… and watch your business climb to the top of search results. You are adding valuable content to the internet, sharing your ideas with like minded-people, and becomming a trusted source of information !
Augmented Reality
Wednesday, July 1st, 2009There has been a lot of talk about augmented reality lately… so what is this exactly?
It is an evolving technology that merges 3D graphics in video with real-world elements. It is a space that involves an interactive experience that features a real-time merge between live video (using video cameras as input devices) and a digital element. AR experiences are for the most part flash based – because the flash player is already installed on most machines. There are three main components that make up an augmented reality experience: recognition, tracking and rendering. And it utilizes motion capture control from a camera, and then interfaces this with information, objects, or interaction between the video.
So what is all this technology doing ? it’s providing a new way of interaction.
Augmented reality could be amazing!
Right now it’s being used with with fixed web cameras for the most part, but in the near future when it gets ported over to mobile devices we should see some very useful interactions. A mobile phone could be a portal to information physically linked to real world places and objects. We could see informative videos and links super-imposed over places that we are viewing in real life. Or what about instructional diagrams being overlapped over parts of an IKEA bookcase to bring the 2D drawings off a sheet of paper onto actual objects. We could overlay any object over our own bodies that would enable us to virtually “try on clothes” and actually see what it would look like on us through AR.
There are currently some things designed with AR for smart phones whereby your phone becomes a viewer that affixes images, text and video to real places. Another tool is one that lets users tag their own information to places and things and users can leave comments on the world surroundings, potentially transforming environments into a giant, 3D social network.
This Augmented reality thing has some real potential – and it could be one of the future ways we interact with our environment. Once it is refined and if it can become seemlessly blended with our lives, we see this thing being amazing! Wether it is called AR in the future or not.
