Archive for July, 2009

Web design fonts options

Saturday, July 25th, 2009

New techniques coupled with new Web browser capabilities promise to elevate web design typography from its current monotonous state into an actual creative discipline, and this might happen more quickly than expected.

This problem for web designers is dealt with either by making the most of the few fonts we have, or by entirely replacing our heading-text with images. Replacing and creating a few text header images is only okay when there are a set number of headings, but what about when the website is updated every day or even several times per week ?

Web Safe Fonts

Windows includes around 16 fonts and Macs have a little over 30.
Web design has suffered greatly, with the same 5 fonts being used over and over and over.

There are many tools out there to tackle this problem, but they are not widely used considering the number of web designs out there.

Download-able Font Services

Both Firefox and Safari now include the ability to download the two most common font file format types Open Type (OTF) and True Type (TTF) and Opera will soon follow suite. The only hold out, is Internet Explorer, which currently holds the majority of the Browser market.

• Kernest: Uses a link to tag to an external CSS file, which includes the @font-face rule sourcing a file specific to the browser type of the end user.
• TypeKit: Uses JavaScript to embed the font-file directly into the page.

Font Replacing Tools

sIFR 3
(my personal favorite because it appears to be SEO friendly)
A free web design tool for replacing text with Flash text images. It is useful for displaying fonts that aren’t generally on a Mac or Microsoft computer.

Cufón
This aims to become a worthy alternative to sIFR. Cufón consists of two individual parts – a font generator, which converts fonts to a proprietary format and a rendering engine written in JavaScript.

P+C DTR
This allows you to take a standards-based (X)HTML web page and dynamically create images to replace and enhance page headings using only PHP + CSS.

FLIR
This solution dynamically generates image representations of text on your web page in fonts that otherwise might not be visible to your visitors. The generated image will be automatically inserted into your web page via Javascript and visible to all modern browsers.

SIIR
The SIIR program serves to basically change dynamic text on your website into generated images with any font you choose.

DTR
A pretty old JavaScript and PHP technique by A List Apart.

Typeface.js
Instead of creating images or using flash just to show your site’s graphic text in the font you want, you can use typeface.js and write in plain HTML and CSS, just as if your visitors had the font installed locally.

IFR
By using a dynamic Flash movie, some slick JavaScript and well-structured mark-up the same consistent branding can be achieved while greatly reducing production time and preserving the cleanliness of the mark-up.

PHP+CSS DTR
PHP+CSS Dynamic Text Replacement is a JavaScript-free version of the Dynamic Text Replacement method originally created by Stewart Rosenberger. This is the P+C DTR version with word-wrapping and the ability to use inner tags.

STR SwishMAX Text Replacement
Similar to sIFR in that it uses Flash movies to replace text in an HTML document. STR does not, however, use Macromedia Flash to create the movies. STR uses a combination of Flash, CSS and Javascript, leaving the markup semantical and minimal.

CSS Image replacement [static]
Several text image solutions were developed in 2004 and continue to be developed with .php, ASP, Java servlets and other server-side programming.

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Internet facts today. Including social media and online advertising

Friday, July 24th, 2009

4 facts about Social Media and Internet Marketing Today

• Twitter doubles in size every 90 days. It is estimated that there will be 50 million people by December 2009

• Facebook has 350 million users and adds 350 thousand new ones per day

• You Tube has over 75 million videos which is more than ABC, CBS, NBC and FOX Combined

• People aged 18-34 spend 40% of their free time in social media

Relying less on print ( numbers and report comes from webpronews )

The majority (92%) of advertisers are using Internet advertising in their media campaigns followed by print advertising at 88 percent, according to a new LinkedIn Research Network/Harris Poll.

At the same time, less than half are using radio advertising (46%), television advertising (46%) and mobile advertising (39%).

Among those advertisers who are using each of these types of media, there is a difference in the level of usage since last year. Three-quarters of those who use Internet advertising (74%) say they are incorporating it more often while 69 percent of those who use mobile advertising are using it more often compared to a year ago. Unsurprisingly, the largest drop is with print advertising as half (49%) of those who use it are using it less often compared to a year ago while 41 percent are using it the same amount.

Of those who use Internet advertising just 14 percent say they use it in a standalone campaign, while 54 percent say the use it in an integrated campaign with other media and 33 percent use Internet advertising in both types of campaigns equally.

Four out of five advertisers who use Internet advertising use it as a branding device (79%) and two- thirds use it to drive information gathering for an offline transaction (65%). Slightly less than three in five advertisers (58%) use Internet advertising to drive online transactions while 57 percent say the use it to promote community around their brand.

source: webpronews

With all this online advertising – we need to be creative

As advertisers, we desperately need to find creative ways to represent our brand online. We should, for the most part, rely on no-interruption based advertising and viral marketing, but when we need to place online ads – we should keep a look out at the below stats:

80% of internet users say they find ads that expand on the page and cover the content very frustrating while 79 percent say ads where they can’t find the close or skip button are frustrating. Three-quarters of consumers (76%) find Internet ads that automatically pop up very frustrating while two-thirds (66%) say ads that open if they are “moused over” are very frustrating. Three in five consumers find both animated ads that automatically start playing and ads that play music and/or have loud soundtracks to be very frustrating (60% for both).  For us to be successful, we will need to come up with more creative and engaging ways to connect with the consumers.

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Web designing with one thing in mind

Thursday, July 23rd, 2009

Once upon a time, at the dawn of the internet.
Chaos and clutter reigned.

( visual: a website from 1998 with everything thrown up in a 3 columns )

Then… an awakening!

The Single Function Websites
• Clear – have no clutter
• Simple – require no learning curve
• Do only one thing – straight to the point

( visual: google home page )

Check out this website that includes trends, analysis, reviews and new discoveries involving web design and web development for today’s citizens!

singleFunction

http://singlefunction.com

check out the showcase – there are some very cool website designs up on there.

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Adobe’s new Flash open source

Wednesday, July 22nd, 2009

Adobe now has two new Flash Platform open source initiatives for flash developers and flash designers:

Open Source Media Framework (OSMF) and the Text Layout Framework (TLF).

The former is part of the project previously known as Strobe.

”Adobe is committed to providing core Flash Platform technologies to the community as open source,” says Dave McAllister, director of standards and open source at Adobe. “By releasing OSMF and TLF as open source, we are helping facilitate the creation and sharing of best practices for media players and rich text-based Web application development. We believe these efforts will strengthen the industry and lead to the next generation of Web applications, content and video experiences.

“

OSMF lets developers “assemble pluggable components to create high-quality, full-featured playback experiences,” and enables “collaborative development for web video monetization.” It has a three-tiered architecture: user interface, monetization workflows, and media delivery.

TLF can be used for world languages, linked containers, formatting, columns, figures, ligatures, inline images, and expressive effects. TLF supports:
Bidirectional text, vertical text and over 30 writing systems including Arabic, Hebrew, Chinese, Japanese, Korean, Thai, Lao, the major writing systems of India, and others

Selection, editing and flowing text across multiple columns and linked containers, and around inline images

Vertical text, Tate-Chu-Yoko (horizontal within vertical text) and justifier for East Asian typography

Rich typographical controls, including kerning, ligatures, typographic case, digit case, digit width and discretionary hyphens

Cut, copy, paste, undo and standard keyboard and mouse gestures for editing

Rich developer APIs to manipulate text content, layout, markup and create custom text components.

OSMF
The free OSMF framework accelerates momentum for the Flash Platform ecosystem, including the Open Screen Project. The Open Screen Project is dedicated to driving rich Internet experiences across televisions, personal computers, mobile devices, and consumer electronics. Adobe is focused on pooling best practices and delivering a free and open framework to drive standards for the benefit of the whole ecosystem.

http://www.opensourcemediaframework.com/about.html

TLF
The Text Layout Framework is an extensible library, built on the new text engine in Adobe Flash Player 10, which delivers advanced, easy-to-integrate typographic and text layout features for rich, sophisticated and innovative typography on the web.

http://labs.adobe.com/technologies/textlayout/

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