Yahoo and Microsoft’s Bing are set to combine as one powerful search engine.
There are still a lot of questions out there…
Will this partnership create a stronger competitor for Google ?
Well, a 10 year search deal with Microsoft and yahoo is alive now, and it’s said it will better compete with Google, rather than yahoo and Bing as separate entities..
So what exactly is the deal ? It puts Microsoft in control of yahoo search and Yahoo becomes the exclusive search ad provider for Microsoft’s BING. While each company maintains their own separate sales force, and display ad business and Yahoo projects this deal will save yahoo an estimated 200 million dollars, but really puts Microsoft in control.
Last year an agreement between yahoo and Google fell after regulators proposed to block it – so how will this deal fair ?
Impact on SEO and Search marketers ? We will have to wait and see.
What about marketers, advertisers and even consumers ? What will the impact be… we’ll keep an eye out.
Tags: search marketing
