Archive for July, 2009

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Google and Micro-Hoo compete as BING and Yahoo combine

Friday, July 31st, 2009

Yahoo and Microsoft’s Bing are set to combine as one powerful search engine.

There are still a lot of questions out there…
Will this partnership create a stronger competitor for Google ?
Well, a 10 year search deal with Microsoft and yahoo is alive now, and it’s said it will better compete with Google, rather than yahoo and Bing as separate entities..

So what exactly is the deal ? It puts Microsoft in control of yahoo search and Yahoo becomes the exclusive search ad provider for Microsoft’s BING. While each company maintains their own separate sales force, and display ad business and Yahoo projects this deal will save yahoo an estimated 200 million dollars, but really puts Microsoft in control.

Last year an agreement between yahoo and Google fell after regulators proposed to block it – so how will this deal fair ?

Impact on SEO and Search marketers ? We will have to wait and see.
What about marketers, advertisers and even consumers ? What will the impact be… we’ll keep an eye out.

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SEO for web designers who use FIREFOX

Thursday, July 30th, 2009

Below are SEO-related Add-ons for your Firefox browser—that can make your link building and search engine optimization  easier and simpler when searching, browsing and comparing.

SEO Blogger
SEO Blogger allows you to find the most sought-after keywords for your post without ever leaving your blog editing screen.

a4seo
An extension for the webmaster interested in SEO.

RankQuest SEO Toolbar
RankQuest SEO(Search Engine Optimization) Toolbar provides you quick access to more than 30 intuitive SEO tools. Alexa Rank and Page Rank provided by Alexa and Google respectively ensures the popularity of the site.

SEO Workers Analysis Tool
Allows web designers to perform a basic analysis of the page in your browser with a single click. The results from the SEO Workers Analysis Tool are structured into the following useful groups: General status, meta tags

SEO monitor
Information for SEO monitor users displayed in statusbar.

DeeperWeb – Boost and Customize Google Search
Easily navigate through Google search results using a fast, simple and useful Tag-Cloud technique. Use our Topic-Mapping-Technologies for quick access to answers, news, videos, blogs, Wikipedia and more.

Flagfox
Displays a country flag depicting the location of the current website’s server and provides quick access to detailed location and webserver information.

KGen
KGen (Keyword Generator) is an extension that allows you to see what keywords are strong on visited web pages. Than, you can retrieve them for social sharing (tag filling) or webmastering/SEO.

MetaTags
This sidebar displays page meta-information (metatags, links, etc.) Has automated search engine submission menu. Features include: Watches currently loaded Web page and automatically updates the sidebar. Displays metatags, links

SearchStatus
Display the Google PageRank, Alexa rank, Compete ranking and SEOmoz Linkscape mozRank anywhere in your browser, along with fast keyword density analyser, keyword/nofollow highlighting, backward/related links, Alexa info and more.

Google Semantics
This tool helps interactive copywriters to get synonym for the keyword during your search on Google n which helps for better SEO using Google own Synonyms also referred as Latent Semantic Indexing (LSI) n is a vital element in Search Engine Optimization

Niche Watch Tool
SEO extension provides web developers and web designers the technical information required to beat your competitor websites in serps.It gives you backlinks number, indexed pages, keyword occurrences on the page, page rank, all in anchor,

(Advanced) SERPAnalytics Google search
SERPAnalytics is a new seo tool to analyze SERPs. This plugin allows you to search in Google and analyze the obtained results in SERPAnalytics.

SenSEO
SenSEO is an extension checking the most important on-page-SEO-criteria and calculating a grade of how good your site fulfills these criteria.

SeoQuake SEO extension
A Mozilla Firefox SEO extension aimed primarily at helping web masters who deal with search engine optimization(SEO) and internet promotion of web sites. Seoquake allows to obtain and investigate many important SEO parameters of

SEO Toolbar
Displays ILQ and other important SEO numbers.

SEOHAND
SEO services: Track sites placement at Google and Yahoo for any keyword. Watch Google PageRank (PR), Backlinks, Saturation over time. Graph and table presentation of the data.

DigMyLink
Reports the URL, Title, Description and Content of any link as you hover over it. Is supports any page you happen to be on. It does this by reading into the pages info without actually browsing to the actual page with little or no wait

Smart PageRank Toolbar
A small, simple, and powerful. It gives designers quick access to powerful SEO tools. It also includes the Alexa Rank and Page Rank (trademarks of Alexa and Google respectively).

SEO Link Analysis
Enriches the link data in Google Webmaster Tools & Yahoo! Site Explorer by showing the PageRank of the linking page, the anchor text user and whether the link is nofollowed or not.

Seostatus
This extension show Google PR and Yandex TYC in statusbar. Information can be load automaticaly or by click. Also highlight rel=nofollow and noindex tags. Numerating Google search results.

to.ly- URL shortener
URL shortening via to.ly service, one of the shortest URL services available. Shrink any long URL with a single click and use it in blogs, twitter or email. To.ly for Firefox is based on the service to.ly and uses SEO friendly redirects

Highlight My Site
Highlight your favorite sites in Google search results!

StomperTools
Featuring SNRanker, a visualization of Google, Yahoo, and MSN/Live for a specific query term using SVG. See how you rank! Useful for search engine optimization (SEO) assessment as well as exploring a topic.

Knofollo
Knofollo gives the web designer the ability to see “nofollow” attributes in hyperlinks. This is a simple tool with incredible possibilities for the webmaster. Knofollo effectively makes Firefox into a powerful Search Optimization Tool.

Fill Form
Web Directory Form Filler for Firefox – Submit to Directories in Seconds

SEOpen
Provides some basic tools to help with search engine optimization. Including google backlinks, yahoo backlinks, PageRank check, http header viewer, and more. All features are available by right-clicking on an open area of a web page

SEO Toolbar
Displays ILQ and other important SEO numbers.

Foxy SEO Tool
Offers tools for search engine optimization (SEO), web traffic and page analysis for webmasters and web professionals.

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SEO for interactive copywriters – Part 3

Wednesday, July 29th, 2009

We have posted before about SEO for interactive copy writers and web designers, but this time we are talking about the things NOT to do for SEO Copy writing.

1. Don’t shove as many key phrases into the copy as humanly possible.

 Which pages land at the top is decided through a series of calculations far more complex than any simple ratio. When you overload copy with keyphrases you sacrifice quality and user experience. Don’t hack up sentences and stuff them un-naturally with search phrases

2. You have two audiences with SEO copywriting: the search engines and your site visitors. Balance between writing good, quality content that will keep your visitors interested, want to hare the information and keep coming back for more and keeping sure that your keyword densities are proper and pages are designed well for search engines rankings.

3. Don’t use keyphrases that don’t apply to the page. 

If you operate a site about web design, don’t try to force a search term about web development into the copy just because it pulls a lot of traffic. (A) Unless you sell, web development, it won’t be applicable. (B) Even if you manage to get the page ranked well for the phrase [web development], once the visitor clicks to your site and realizes you have nothing to do with web development, they will leave.

4. Don’t use misspellings and correct spellings on the same page.

 Sometimes we understand that misspellings will come up in search engine results but, it makes for a poor user experience for your visitors.

5. Don’t use keyphrases the exact same way every time.

 There are lots of ways to use keywords in copy, not just one. In order to sound natural, get creative with your keyphrase usage. One way is to break up phrases using punctuation or using conjugations of words. Since search engines don’t pay attention to basic punctuation marks, you can easily write something using the search term, while the punctuation such as periods and commas are omitted in the spider’s eyes.

6. Don’t use all types of search phrases for every situation.

 Long-tail keyphrases should be reserved for pages deeper in your website that get more specific than on the home page. Broader terms are typically best for a home page.

7. Don’t neglect ALT tags/image attributes.

These tags are the ones associated with images on your pages and they carry a good deal of weight especially if the image is used as a link. The ALT text counts the same as anchor text in a text-based link.

8. There’s a method to the SEO copywriting madness. The idea is not to get as many different keyphrases onto a page as possible. Rather than having 12 different search terms used only one time each, you should use two to four keyphrases (depending on the length of your copy) per page. The title, META tags, ALT tags, other coding elements and on-page copy need to support each other as far as keyphrase use goes. Your goal is to let the engines know that you have original, relevant content about a narrow topic.

 Pick two or three terms which are closely related and use them several times each along with mentioning them in your tags.

When your copy writing, web development and design follows these SEO guidelines, you’ll find your copy flows much better, is more natural-sounding and ranks higher.

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Live Search + Twitter

Sunday, July 26th, 2009

Google is working on live search and Bing already has some sort of live search — and all because of things like twitter, it seems inevitable that we will see it refined over the next 6 months.

Twitter now offers real time search! Or Search in “real time” They announced a new real-time live search widget that can be added to websites and blogs.

The new tool enables you to create a widget for your website or blog that shows real time search results for any search query you build using operators like AND, OR, and some cool location based ones like “near”.

As Twitter continues to gain in popularity, features like this are going to be great for businesses wanting to embrace social media.

Customize your search widget here http://twitter.com/goodies/widget_search

twitter_real_time_search

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