This post is paraphrased from hubspot’s webinars. At the onset of every webinar or white paper from Hubspot they talk about Outbound marketing vs. Inbound marketing. The hubspot commentary is so basic to web design, marketing, and digital strategy — and it’s so important to understand that I figured I would just outline it for those of you who have not engaged in any of Hubspot’s webinars.
Outbound marketing is viewed as Interruption based. These include: telemarketing, direct mail, email blasts, print ads, TV and Radio ads. These come in the form of interruptions and nowadadys can be blocked out by caller ID, spam blockers, reading and scanning online including RSS feeds, TiVO, DVR, and commercial free SIRIUS radio.
Inbound marketing is considered Permission Based. These come in the form of magnets to people, come in contact with the people who make the purchasing decisions and include: SEO at the core of it all due to 85 % of all people starting their internet session with Google or related search engine, blogging, social media and RSS.
So inbound marketing is the new way to market customers which requires less money but more creativity in how you use some of the above strategies to get your messages to the right people with buying power. So when we as web designers are creating our web designs, and working with our creative directors and digital strategiests we need to question the means of our marketing efforts and those of our clients.
