There Is Beauty In Simplicity. Focused, Clean and Simple

Whatever you’re communicating, choose wisely where you use your pixels or your words, especially with interactive media and in web design. Can we communicate just as effectively with less? If so, then you should, that’s economy, simplicity and concision.

Given any two possible solutions to a problem, the simpler one is better.  We should use as few features as are necessary to achieve what we need to achieve. The result for the user, is that you allow the right information to be located. You find yourself interacting with the features the web designer intended. And you don’t mind – it’s easy, and you get just what you came for.

Web sites have goals and all web pages have purposes. Web site visitors attention is a finite resource. It’s the designer’s job to help customers find what they want (or to notice what the site wants them to notice). The more stuff there is, the more different things there are to notice, and the less likely a user is to notice the important stuff. So we need to enable certain communication, and we also need to minimize noise.

There are two important aspects to achieving success with simplicity:

Remove unnecessary components, without sacrificing effectiveness. Try out alternative solutions that achieve the same result more simply.

Concentrate particularly on areas of the layout that are less relevant to the purpose of a page, because visual activity in these areas will distract attention from the key content within the web design and the navigation.