For years and years web designers have heard this from web developers “…if you thought getting a web site to display well in all web browsers was difficult, wait until you try email newsletters.” This is true to a point, and as things in the web design world are always changing this is no exception.
There are many reasons to send HTML emails, but it should be done in the simpilest form possible and with the ability to choose plain text. Our customers don’t need to see the whole website in their email. They pay for bandwidth so some people will automatically prefer not to download all the HTML and images.
Developing HTML emails is a real challenge, and we should pay real attention to simplify code as well as our web design. Here is a link from sitepoint which illustrates these points rather well: http://www.sitepoint.com/article/code-html-email-newsletters/
