Online video needs to be thought and re-crafted for the web, if transferring it from other mediums like TV. The web experience is very different. Video for the web needs to be edited in a way that feels natural and not interruptive, this will help boost the experience.Video editing should be done in such a way that consumers can create their levels of experience. I can have a brand experience that is very high level or I can dive in deeper and have an immersive experience. In a way, the consumers are in control and the content is there as much as they want it.

This entry was posted on Wednesday, December 24th, 2008 at 12:53 pm and is filed under Motion Design. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.